By Jared Angle
Americans import thousands of European products, including famous brands like Fiat, Ikea and Heineken that have become ubiquitous in daily American life. However, the trade of industrial goods, which makes up a large market share in the United States and European Union, can benefit from free trade under an upcoming agreement known as the Transatlantic Trade and Investment Partnership, also known as TTIP.
TTIP is a proposed U.S.-EU free trade agreement intended to bolster investment and increase movement of goods and services between the two regions, and is projected to generate additional income for the U.S. and the EU, according to Silvia Kofler, head of press and public diplomacy at the European Union Delegation to the United States.
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